In this powerful workshop, we’ll create the strategic framework for your go-to-market sales playbook. Through the crucial lenses of "Who are we selling to?" and "How do we effectively communicate with them?", you will gain clarity on:
- Your Company’s Core Identity: What makes your brand unique?
- Your Target Audience: Precisely identifying who your real customers are today.
- Audience Engagement: Understanding exactly how your ideal clients want to be approached.
- The Right Tools: Equipping yourself with the communication tools to connect with your audience.
- A Winning Sales Message: Crafting a powerful, baseline message that becomes the foundation for your outreach strategy.
Not only will you benefit from 1-on-1 coaching, but you’ll also receive invaluable feedback from a community of like-minded professionals. By the end, you’ll have a clear path to positioning and selling your training or coaching product with confidence and precision.
With 30 years of sales and sales leadership experience, James Moss specializes in launching and scaling training and technology solutions for startups, consultants, and emerging enterprises. Throughout his career, James has been instrumental in helping businesses accelerate growth by building strategic sales processes and aligning go-to-market strategies with innovative training products. His expertise lies in bridging sales and technology, making him a sought-after advisor for companies looking to modernize their approach and achieve sustainable success.
- 6 Levels
- Coaching By James
- Community Support